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Sales Strategies
In 1969 this brands product went to the Moon on Apollo 11 but later the internet world created brand challenges from counterfeit products to predatory pricing. The brand was in a downward spiral and needed focus, planning and sales methods that work in a digital world. ACK worked with the entire management team to first establish an authorized dealer program and the creation of an online presence that represents the history of the brand.
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Price integrity was re-established and dealers were reinvigorated, leading to double digit sales growth and the addition of new production facilities right here in the USA.
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